How Real Estate Investors People Think
Introduction
The real estate market is a complicated one. It's a tough industry to
navigate, with so many factors influencing the value of homes and rental
properties. A few decades ago, investors would have been able to rely on logic
and intuition alone to make decisions about what types of properties to buy and
when. But today's markets are driven by emotions as much as they are by logic
or intuition—and investors need to understand that reality if they want any chance
at success in this field.
Logic is not the primary driver
Many people think that real estate investors are driven primarily by logic.
Nothing could be further from the truth. People who invest in real estate are
motivated by emotions, and those emotions can change from one moment to the
next. Your mood and motivation affect how much money you want to spend on a
property and whether or not you decide to take action when it comes to your
investment decisions.
Trust is a primary driver
The primary driver of trust is time. A person who is trustworthy and honest
will prove that in a variety of situations over time. Meanwhile, someone who is
untrustworthy will continually give you reasons to mistrust them. Building
trust can be difficult because it requires self-awareness, honesty and
transparency—all things many people struggle with (including me).
It’s important for investors to remember that there’s no shortcut when it
comes to building trust; you have to earn it every day by being honest and
genuine with your clients, vendors, partners and team members.
Mood and motivation influence decisions, so real estate investors work to
stay motivated & upbeat.
·
Real estate investors are motivated by the
prospect of making money.
·
Motivation is a key driver for real estate
investors, who need to stay motivated and upbeat in order to succeed.
Behaviors are easy to copy, but hard to change.
Behaviors are easy to copy, but hard to change. We're more likely to mimic
others' behaviors than we are to change our own behavior. This means that if
you want your employees or your clients to adopt certain behaviors (like using
a CRM), you can make it easier for them by modeling those behaviors yourself
first!
The best way to do this is by creating a "conceptual model" of the
process of changing other people's behavior.
Investing in real estate is driven by emotions in addition to logic and
intuition
Investing in real estate is driven by emotions in addition to logic and
intuition. You're not buying homes or buildings simply because they make
financial sense; you’re doing so out of personal desire, too. That's why it's
important to know yourself well enough before starting a real estate investing
business so you can be mindful about the role your emotions play in the decision-making
process.
Emotions are an important part of investing because they can help investors
make good decisions: positive emotions help us identify good opportunities and
negative ones deter us from bad ones, which helps ensure that we don't waste
time or money on something that won't pan out properly (or at all).
Conclusion
In summary, we can see that real estate investors are influenced by emotions
in addition to logic and intuition. In some cases, they may rely on these
feelings more than others do. This is not necessarily a bad thing; sometimes it
just means that you need to adjust your strategy to match what works best for
your investor personality.
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